"Today for tomorrow" - Meeting the challenges of demographic change.

Age-based working environment for the production of tomorrow.

Demographic change, the aging of the population in many western industrial countries, is a challenge for BMW Motorcycle and the BMW Group as a whole, not only with regard to customers and markets, but also with regard to human resources. The average age of associates at the BMW Berlin Plant is 45years and a further in increase is predicted.

The BMW Group has launched the "Today for tomorrow" program to meet the challenges. Special working systems and adapted working structures like ergonomic workplaces or sports and relax options in close proximity to workplaces are answers to an aging work force. Human performance, meaning physical and mental fitness, does not necessarily lessen with age. It can be specifically maintained, supported and even extended.

Health and prevention programs make sure that associates can be reasonably employed until they reach their retirement age. The goal is to create a comprehensive working environment where associates can age in a healthy way to maintain their abilities.

"Today for tomorrow" begins with vocational training. The plant counts on professionals of tomorrow from within its own ranks. Currently there are more than 80 apprentices who receive a profound training in industrial and technical professions to make sure that BMW motorcyclists can follow the call of the road for years to come.