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Excellent workmanship- Made in Berlin.
The BMW Plant has been awarded several times for its prize-winning product quality.
Not only the enormous demand and the steadily rising market shares of BMW motorcycles argue for the first-class quality of products. BMW motorbikes have been acknowledged over and over for their high quality by the technical press.
But this is not a coincidence: BMW Motorcycle quality managers are constantly supervising the production in order to meet the high demands on production and product quality. New models are thoroughly tested and optimised in a launch analysis centre before they are launched. Therefore they can already meet the high demands on quality at the start of the production.
In order to advance the continuous improvement process, the BMW Berlin Motorcycle Plant implemented the EFQM Excellence Model. For 20 years the organisation EFQMhas successfully developed and conveyed management strategies which can be profitably implemented. In 2010 the BMW Berlin Plant has chosen the theme “Developing the Berlin Plant into a first-class motorcycle plant” and competed with external rivals in order to identify strengths and opportunities for improvement.
This was an award-winning commitment: during the competition for the renownedLudwig-Erhard-Awardthe BMW Berlin Plant took the second place straight away. This award is a recognized national honour for proven sustainable first-class performance and competitiveness. In 2010 the BMW Berlin Plant was awarded three times for high quality of business. For the first time with the Recognition for Excellence for the process of developing the plant into a first-class motorcycle manufacturer, the second time with 5 stars - the highest possible rating in this category - and for the third time through EFQM and the quality award of Berlin-Brandenburg.
The BMW Berlin Plant improved even more in November 2011: It received the Ludwig-Erhard Award for comprehensive company quality in the category “Large companies”. Federal Minister Prof. Dr. Annette Schavan delivered the prize; the honorific speech was delivered by Federal President Dr. Joachim Gauck. This award honours above-average management results to improve competitiveness, customer and associate satisfaction, social responsibility and the saving of resources. This year’s motto was „Made in Germany – Land of Ideas“. Therefore only companies and organisations representing sustainable quality and good ideas were considered. The decisive point was a sustainable company strategy for at least three years in a row.
But even during the ongoing production, nothing is left to chance: every single engine has to pass a combined cold and engine test where mechanics and the tightness are tested.
In the assembly all vehicle electronics are tested with a complex process so that even the smallest malfunction can be found. In the test area at the end of the assembly line technicians speed up every motorcycle on the dynamometer to 120 km per hour. During this, ABS system, brakes, clutches, gear box, illumination and vehicle safety features are tested thoroughly. BMW motorcycles are fully functional when handed over to customers.