Taking over responsibility on site.
Social responsibility is a matter of course at the BMW Berlin Plant.
At the BMW Berlin Plant associates from about 23 countries are united by the passion for building first class motorcycles. Cooperation across different cultures is part of everyday life. We use our entrepreneurial skills to support projects on road safety, education and neighborly. The plant considers itself as active part of the city, contributing financially, personally or with donations in kind. That is why we are taking our responsibility on site seriously.
More than 200.000 routes to school for first-graders in Berlin
BMW has been supporting first-graders in Berlin with individual routes to school for more than 17 years. The route plans are developed and distributed in cooperation with Landesverkehrswacht Berlin (Regional Road Safety Association) e. V. and CÖGA (Gesellschaft für Arbeitsförderung in Köpenick mbH). The plans for 2014 were handed over to Sandra Scheeres, Senator for Education, Youth and Science during a beginning of school event on Potsdamer Platz. These plans point out the danger zones and places where special attention is required to make children's way to school through the traffic of the capital safer. In addition, there is a close relationship between BMW and Junior Campus at Deutsches Technikmuseum Berlin (German Museum for Technology). School children and children from day-care centers can use a 300 sqm campus for workshops on mobility, sustainability and mathematics.
Furthermore, the plant maintains good relations with the neighborhoods and supports various social projects, for example with „Joblings Inc.“ - a project which helps young people with learning disabilities to obtain jobs easier, donations to Berliner Kinderschutzbund (Berlin Children Protection Association), Gemeinwesenverein Haselhorst e.V. (neighborhood and community association) or Jugend- und Familienberatungsstelle Kladow (youth and family counseling center). Revenues from food and drinks sold at the annual summer sports festival are donated, for example to Rote Nasen e.V. or SOS Kinderdorf in Moabit.
The commitment of the plant and its associates is not limited to financial aid. When Karl-Monz foundation donated 20.000 Euro in 2013 to Elisabethstift, a youth help organization in 2013, the plant invited 30 children for a Christmas Party with guided tour. Each child received a present, personally selected and paid for by associates of the BMW Berlin Plant.
For more information on social commitment of the BMW Group please visit BMW Group Website.